Do you ever get really excited about a vacation? When you anticipate the enjoyment you're going to get from something, you actually end up enjoying that thing more. In fact, the anticipation becomes part of the experience.
What if you got the same pleasure out of your purchases? Some would label you a shop-a-holic but the thrift should also enjoy their purchases as well and not be racked with guilt for spending money. People who are cheap feel pain when spending any money. Remember, thriftiness isn’t cheapness.
The thrift's pleasure should comes from the hunt for value. Carefully balancing cost with function, quality, and emotion is like a beautiful dance. Look at being thrift this way and shopping for value becomes a lot of fun. In fact, it even adds to the value of enjoyment to the thing your purchasing.